Nov. 2010

Brand Makeover for All Stick Label.

Larter helps guide innovative printer through
the process of re-inventing itself.

The transformation from one identity to another is often one of the most invigorating and energizing changes a brand can make.

And that’s what recently took place for All Stick Label. Larter Marketing and Communications worked closely with key stakeholders to help create a new name, a new identity, a new website and launch materials to tell the industry about the new direction.

Over the last 40+ years ASL has been at the forefront of the printing industry through its ability to combine the newest technology with the systems and processes that gave its clients the best possible printing solutions.

As ASL Print FX, the company continues to deliver printing solutions that reach out to the audience its clients are dialoguing with. Today, ASL Print FX takes technology and puts it together in a way no other printing company can.

“We took them through our branding process, which identifies the key issues the brand faces as it goes to market,” says Blair Minnes, Director of Strategy at Larter. “Out of this we confirmed the need to change the brand All Stick Label to ASL Print FX, as part of their transformation,” Minnes adds.

With ASL Print FX's new name, Larter developed a new logo and positioning line based on their brand document.

Once the identity was established, a website and digital strategy were created using HTML-based outbound emails, also developed by Larter and our digital partner, Single Entry Point.

“We are thrilled with the new look and are getting very positive response to this new direction,” says Charlie MacLean, president of ASL Print FX. “With Larter’s guidance, we now have the voice and the tools necessary to approach a printing industry hungry for innovation.”

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Chris Pope, Senior Account Director
Larter Marketing and Communications
email. cpope@larter.ca
tele. 905-727-6978 ext. 236

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