Our clients advertise for a reason. Advertising – a single ad or an ongoing campaign, a television spot or retail ad, no matter what it is, it has to work. The reason we advertise is to get results. And these can range from something as simple as changing a behavior or as complicated as changing a perception.
Our job is to broker a deal between two parties. That is, take what we need to say on behalf of our client and find a way, an idea, a reason to engage the audience. That’s advertising in a nut shell.
But advertising doesn’t happen in a vacuum. Or a boardroom. It happens “out there.” And that’s why we generate ideas that stand out from the sea of advertising we’re all subjected to. Otherwise we’re just adding to the clutter.
Ideally our goal is to make advertising that creates an irrational desire that transcends issues like price.
To get to these ideas, we use our smarts, our experience and our creativity. All part of a process that we would love to share with you. Whenever you’re ready.