Larter
News at Larter
Introtel chooses Larter as AORmore
Larter Marketing and Communications is proud to announce that it has recently been named Agency of Record for Introtel Communications Inc., a leading business systems integrator. A comprehensive solution provider, Introtel designs, installs and manages flexible, integrated communications infrastructures for businesses of all sizes. With work already in progress, Larter will be developing the branding strategy and core identity for the new products coming through the pipeline...
See Full Article...
Larter gets “happy” with a Full Housemore
Full House Franchise Systems Limited, Howard Johnson Canada, Knights Inn Canada and Preferred Alliance Group now all under one roof at Larter Marketing and Communications Larter Marketing and Communications is proud to announce that it has recently been named Agency of Record for Full House Franchise Systems Limited. This includes all four of Full House’s brands: Full House Franchise Systems Limited, Howard Johnson Canada, Knights Inn Canada and the Preferred Alliance Group.
See Full Article...
Mister Transmission builds
its dream team.more
Mister Transmission, with its 80 dealers across Canada, recently held its AGM at the Hilton Garden Inn with the help of Larter Marketing and Communications.
This year the theme of the meeting was the concept of “building the team.” But in Mister Transmission’s case, they meant it literally. As hockey is so much a part of our common culture, it was incorporated into all aspects of the day-long event.
A bold new identity
and a deeper digital space.more
Nature’s Emporium of Newmarket, Ontario, recently hired Larter Marketing & Communications to redesign its corporate identity and build its website. The single 50,000 square foot location offers a huge selection of natural, organic and raw foods, plus a comprehensive supplements department.
See Full Article...
StrongBrand©more
It’s our mandate to ensure our clients develop strong, healthy, thriving brands and we do this through a simple, seven step process. By conducting researching with stakeholders, customers and non-users, we lay the foundation for the brand to achieve solid, smart growth.
See Full Article...
Mass and Digitalmore
Cultured Stone is a man-made stone veneer that looks and feels just like authentic stone. Using advanced production methods, Cultured Stone is able to manufacture a product that is at once incredibly beautiful to look at, lightweight and easy to install.
See Full Article...
Larter takes Gray Tools into
the next centurymore
Gray Tools is a manufacturer of professional hand tools now in its 99th year of operations in Canada. Larter Marketing has begun working with Gray Tools to refresh the brand’s image as it heads into its second century.
See Full Article...
Brand Makeover for All Stick Label.more
The transformation from one identity to another is often one of the most invigorating and energizing changes a brand can make.
See Full Article...
Nissan Dealers Join Forces
with Larter.more
Larter Marketing and Communications is proud to announce that it has recently been named Agency of Record for a group of Nissan dealers in the GTA.
See Full Article...
Cosmo Music tunes in to Larter.more
With over 50,000 square feet of musical instruments, Cosmo Music easily stakes its claim as the largest musical instrument superstore in the world. After a brief courtship, Larter Marketing and Communications has won the hearts of the marketing team at Cosmo Music. As agency of record, Larter is helping Cosmo grow its brand in the GTA and beyond.
See Full Article...
Golf is our gamemore
We’ve launched, re-launched, branded, shot the video, invited the press, driven traffic, and done just about everything you can that relates to the incredible game and business of golf. Over the years Larter has worked with some of the biggest golf brands in the business. We’ve created campaigns for manufacturers such as Mizuno, Reebok, Greg Norman and Accuform. And we’ve done market research, crafted strategy and created campaigns for golf resorts and courses throughout Ontario. Good luck with your game this summer. Here’s a brief overview of some of our work.
See Full Article...
Larter doubles website trafficmore
In their new campaign promoting the expansion of CINOT (Children in Need of Treatment) and York Region Community and Health Services, Larter Marketing and Communications has managed to get the phone ringing and doubled the amount of web traffic to the CINOT website.
See Full Article...
Mister Transmission wants
customers to
listen to
their “inner vehicle.”more
After awarding Larter the stewardship of their marketing efforts, Mister Transmission has launched its first new campaign with the agency. The creative includes television, radio, web, point of purchase plus a print and video franchisee package. “We wanted something to break the category this time,” says Randy Moore, President and CEO of Mister Transmission. With over 80 franchisees across Canada, Mister Transmission is the best known name when it comes to transmission maintenance and repair.
See Full Article...
Reinventing the Spectra
Aluminum brandmore
The new logo carries elements forward from the existing identity and builds a distinctive, colourful look that supports the new tag line …”The Art of Aluminum.” A complete identity package, everything from stationary to email signature was created for Spectra.
See Full Article...
Larter goes into Space.more
Having recently completed work for United Space Alliance, Larter managed to plant two feet firmly (even though metaphorically) on the Space Shuttle, on the International Space Station and got a little closer to many of the stars beyond.
See Full Article...
Look before you book.more
Through a fully integrated campaign for the Travel Industry Council of Ontario, TICO is telling consumers to look for the TICO logo before they book their travel.
See Full Article...
A new client for Lartermore
Larter Marketing and Communications is proud to announce that it has won the Mister Transmission Agency of Record brand after an agency review. The work includes all Mister Transmission’s marketing and advertising across Canada and commences immediately. With head office in Richmond Hill, Mister Transmission has over 80 Franchised dealers nationally...
See Full Article...
Showing off for VenaClinicamore
VenaClinica, an innovative and full service vein specialist centre with offices in North York and York Region, recently launched its new web site and print advertising campaign.
See Full Article...
Moving Billboardsmore
Larter Marketing and Communications recent work for Mayhew, one of Markham’s hottest workplace design companies, takes elements from their existing brand identity and with a few modifications, creates a campaign for their fleet of trucks.
See Full Article...
July 2009more
Larter helps Cardinal Golf Club launch a new brand and a new golf course.
After years of planning design and construction, Cardinal Golf Club added a new championship, par 71 course called RedCrest.
In doing so, they are now the largest golf complex in Canada. As part of this leadership positioning, they asked Larter to create an identity system for both their master brand and all course brands. The new Cardinal identity leverages both its traditional strengths and of course its new attributes.
PACE Polo for Heartmore
In a new integrated advertising and online campaign for Polo for Heart, Larter Marketing and Communications is taking a light-hearted approach to attract attention to its annual 3-day Polo event. The creative features a fancy lapdog – possibly Paris Hilton’s? A woman with tiara – possibly Royalty? A mysterious woman in Mardi Gras mask?
See Full Article...
March 2009more
When the economy takes a turn for the worse, many businesses begin cutting costs, and media spending is often the first thing to go. But historically - based on research conducted over the last 80 years - maintaining or even increasing media spending can give businesses an advantage over the competition. These studies all point to a definitive relationship between ad spending and growth in long-term market share (S.O.M.) and profitability. An analysis of the 1990-91 recession by Penton Research Services, Coopers Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program. This enabled them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery. In a well-known study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. Results showed firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the next three years, compared to those that eliminated or decreased advertising. By 1985, sales revenues for companies that were aggressive recession advertisers had risen 256% over those that limited their advertising. These results are consistent with studies going as far back as the recession of 1949.
See Full Article...
December 2008more
In a complete brand make-over, Larter gives TICO a new voice to talk to consumers. In a new advertising campaign for the Travel Industry Council of Ontario (TICO), an adorable Boarder Terrier is seen stealing the show as part of a total re-branding effort to boost consumer awareness. The Travel Industry Council of Ontario is the travel watchdog, managing consumer complaints and the industry compensation fund.
See Full Article...
August 2008more
Larter Advertising is extolling the virtues of nasty weather with its launch campaign for The Niagara Parks Commission. In billboards dotting the landscape of Niagara Falls, people are being exposed to Glacial Devastation, Hurricane Force Winds, Monumental Landslides and more examples of extreme climate conditions.
See Full Article...