Larter
News at Larter
Larter goes into Space.more
Having recently completed work for United Space Alliance, Larter managed to plant two feet firmly (even though metaphorically) on the Space Shuttle, on the International Space Station and got a little closer to many of the stars beyond.
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A new client for Lartermore
Larter Marketing and Communications is proud to announce that it has won the Mister Transmission Agency of Record brand after an agency review. The work includes all Mister Transmission’s marketing and advertising across Canada and commences immediately. With head office in Richmond Hill, Mister Transmission has over 80 Franchised dealers nationally...
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Showing off for VenaClinicamore
VenaClinica, an innovative and full service vein specialist centre with offices in North York and York Region, recently launched its new web site and print advertising campaign.
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Moving Billboardsmore
Larter Marketing and Communications recent work for Mayhew, one of Markham’s hottest workplace design companies, takes elements from their existing brand identity and with a few modifications, creates a campaign for their fleet of trucks.
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July 2009more
Larter helps Cardinal Golf Club launch a new brand and a new golf course.
After years of planning design and construction, Cardinal Golf Club added a new championship, par 71 course called RedCrest.
In doing so, they are now the largest golf complex in Canada. As part of this leadership positioning, they asked Larter to create an identity system for both their master brand and all course brands. The new Cardinal identity leverages both its traditional strengths and of course its new attributes.
PACE Polo for Heartmore
In a new integrated advertising and online campaign for Polo for Heart, Larter Marketing and Communications is taking a light-hearted approach to attract attention to its annual 3-day Polo event. The creative features a fancy lapdog – possibly Paris Hilton’s? A woman with tiara – possibly Royalty? A mysterious woman in Mardi Gras mask?
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March 2009more
When the economy takes a turn for the worse, many businesses begin cutting costs, and media spending is often the first thing to go. But historically - based on research conducted over the last 80 years - maintaining or even increasing media spending can give businesses an advantage over the competition. These studies all point to a definitive relationship between ad spending and growth in long-term market share (S.O.M.) and profitability. An analysis of the 1990-91 recession by Penton Research Services, Coopers Lybrand, in conjunction with Business Science International, found that better performing businesses focused on a strong marketing program. This enabled them to solidify their customer base, take business away from less aggressive competitors, and position themselves for future growth during the recovery. In a well-known study of U.S. recessions, McGraw-Hill Research analyzed 600 companies from 1980-1985. Results showed firms that maintained or increased their advertising expenditures during the 1981-1982 recession averaged significantly higher sales growth, both during the recession and for the next three years, compared to those that eliminated or decreased advertising. By 1985, sales revenues for companies that were aggressive recession advertisers had risen 256% over those that limited their advertising. These results are consistent with studies going as far back as the recession of 1949.
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December 2008more
In a complete brand make-over, Larter gives TICO a new voice to talk to consumers. In a new advertising campaign for the Travel Industry Council of Ontario (TICO), an adorable Boarder Terrier is seen stealing the show as part of a total re-branding effort to boost consumer awareness. The Travel Industry Council of Ontario is the travel watchdog, managing consumer complaints and the industry compensation fund.
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August 2008more
Larter Advertising is extolling the virtues of nasty weather with its launch campaign for The Niagara Parks Commission. In billboards dotting the landscape of Niagara Falls, people are being exposed to Glacial Devastation, Hurricane Force Winds, Monumental Landslides and more examples of extreme climate conditions.
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