Cardinal golf club

A new course and a complete brand overhaul.

After years of planning design and construction, Cardinal Golf Club added a new championship, par 71 course called RedCrest.

In doing so, they are now the largest golf complex in Canada. As part of this leadership positioning, they asked Larter to create an identity system for both their master brand and all course brands. The new Cardinal identity leverages both its traditional strengths and of course its new attributes.

A comparison of the old(left) and new(right) Cardinal Golf Club Logos.

The logo design was then adapted to the four different courses at Cardinal to bring continuity to the brand architecture.

In a fully integrated program across multiple disciplines, the campaign launching the new Cardinal brand and the new RedCrest course involved television, radio, on-line, magazine and public relations.

The focus in all media was on Cardinal’s offering of great golf, great value and great service. Another key message was Cardinal’s new status as the largest golf complex in Canada.

RedCrest Online Video

RedCrest was launched with a special media event and tournament that garnered coverage for the complex in television, print, radio and on-line.

Disciplines: Identity design, TV, Radio, Print, Web, PR