Apr. 2011

Mass and Digital

A fully integrated campaign for Cultured Stone.

Cultured Stone is a man-made stone veneer that looks and feels just like authentic stone. Using advanced production methods, Cultured Stone is able to manufacture a product that is at once incredibly beautiful to look at, lightweight and easy to install.

Microsite

Larter Marketing and Communications recently created a campaign for Cultured Stone’s promotion in Canada using a comprehensive suite of mass and digital media. The campaign included 10-second TV spots running in prime time, a branded micro-site, digital banner and traditional print advertising. This work has reached out to a new audience and generated significant new leads.

TV Spot

Located in Vancouver, Canadian Stone Industries is the representative for Cultured Stone in Canada. “The campaign worked really well for us,” says Mick Siemens of Canadian Stone. The folks at Larter put together a targeted program that reached new people we have never made contact with before, and delivered across all channels. We’re very impressed.”

Rob Worling, Creative Director at Larter, suggests that from a marketing perspective, what sells this product is the way it presents itself. “A Cultured Stone application, whether it’s inside or outside a home, is a definite show-stopper,” he adds.

The website was designed and developed with Larter’s digital partners, Single Entry Point and Mike Lascut.

Magazine ad.

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Saleena Groves, Account Director
Larter Marketing and Communications
email. saleenag@larter.ca
tele. 905-727-6978 ext. 233

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