Featured Creative
Polo for Heartmore
Design, Event, Media, Online, PromotionsIn an integrated advertising and online campaign for Polo for Heart, Larter Marketing and Communications is taking a light-hearted approach to attract attention to its annual 3-day polo event. The campaign includes print, radio, web site, posters, direct mail, outdoor and email marketing all over York Region and the GTA. The creative features a fancy lapdog – possibly Paris Hilton’s? A woman with tiara – possibly Royalty? A mysterious woman in Mardi Gras mask? Corporations and individuals from all over the area help Polo for Heart financially and by donating their time and resources to help make this event happen every year. Proceeds of Polo for Heart go to Southlake Regional Health Centre Foundation and Heart and Stroke Foundation.
See Campaign Details...
NPCmore
Advertising, Branding, Design, Event, News Relations, VideoAll over Niagara Falls tourists and locals found themselves surrounded by Glacial Devastation, Hurricane Force Winds, Monumental Landslides and several other forms of extreme weather. All billboards asking the question, ‘Will you survive?’ These nasty conditions were used to launch Niagara Parks’ newest attraction, Niagara’s Fury.
See Campaign Details...
Kingfestmore
Advertising, Design, Media, OnlineIn the summer of 07 Kingfest, York Region’s biggest outdoor music festival, moved its venue to the Eaton estate of King Campus, Seneca College. They also turned to Larter to create an image that matched both the music and the down to earth nature of this event.
See Campaign Details...
Copper Creekmore
Media, PromotionsOne of the most beautiful and challenging courses in York Region is Copper Creek. Each hole combines the natural setting of the landscape with a twist of the imagination no golfer can turn down. In a radio campaign the voice over asks, ‘how will you remember your round at Copper Creek?’ A round of golf you will never forget.
See Campaign Details...
Deeley Harley-Davidsonmore
Advertising, Event, VideoFor over twenty years Larter has created advertising and marketing for Deeley Harley-Davidson in Canada. Below you will find a collection of some of our work over the years.
See Campaign Details...
Unilockmore
Advertising, Design, News Relations, VideoFor the summer of 2008 Larter took Unilock in a new direction. Traditonal paver marketing includes a shot of a finished backyard without any distinction between brands. Instead Larter created a campaign based on isolating the unique elements that only Unilock can create. Treated more like home fashion accessories, each image pays homage to the designs of the paving stones and structures they create.
See Campaign Details...
York Regionmore
Advertising, OnlineOne of York Region’s goals is to promote the area as a destination for companies to locate. With a combination of green space and business infrastructure, York Region is the ideal place to live, work and play. York Region also leads the way with support for those companies trying to comply with new “Green Initiatives.”
See Campaign Details...
Pipermore
AdvertisingPiper Aircraft was a family-owned icon of the aviation industry for several decades. A changing and challenging global marketplace demanded that Piper rejuvenate it’s brand to appeal to the new generation of private aircraft owners. The freedom of flight and the passion for flying became the emotional underpinnings of the Piper brand in a communications positioned Piper Aircraft as the lifestyle choice for private aviators.
See Campaign Details...
Scottsmore
Advertising, DesignScotts is the leading brand of lawn care products in North America. Scotts products are sold in virtually thousands of retail locations across Canada from independent nurseries to big box stores and mass merchants. Scotts needed to deliver timely training to retail staff in their top retailers. The goal was to teach retail staff the brand benefits that distinguish Scotts from the competition. The answer came in an internet based training program that delivered information via a medium that was fast, versatile and very comfortable for the predominantly young retail staff. This was supported with an incentive program and in-store pocket manual that ensured the staff had a constant reminder of the Scotts advantage.
See Campaign Details...