Legends

A new course and a complete brand overhaul.

Niagara Parks is an agency of the Ontario Government charged with the care and development of the Niagara Falls and Niagara River region. Niagara Parks developed a 45-hole super-premium golf facility that was to assist in establishing the Niagara Region as a world-class golf destination. Larter Advertising was selected to brand and position the NPC golf offerings to the international market and generate significant “play and stay” business.

Though both advertising and collateral materials, Larter positioned Legends on the Niagara as a super-premium golf facility indicative of the high quality of golf available throughout the region. Avid golfers in both Canada and the US were targeted and tracked through a 1-800 number.

Disciplines: TV, Print, Collateral