June 2011

Nature’s Emporium: A bold new identity
and a deeper digital space.

Nature’s Emporium of Newmarket, Ontario, recently hired Larter Marketing & Communications to redesign its corporate identity and build its website. The single 50,000 square foot location offers a huge selection of natural, organic and raw foods, plus a comprehensive supplements department.

“Anyone walking into Nature’s Emporium is totally blown away with the product selection, but even more impressed with the people who work there,” says Saleena Groves, Account Director at Larter. “There is so much to learn for anyone with an interest, and they give you as much information as you are willing to take in.”

Before embarking on a total rethinking of the website, Larter developed a new logo as part of the complete package. The new logo reflects the natural feel of the brand through colour and graphic imagery.

“The new website for Nature’s Emporium takes the retailer into a much richer digital space,” says Rob Worling, Creative Director at Larter. It includes all of Nature’s Emporium’s social channels, a blog, embedded YouTube video introductions from key personnel, a staff portal, recipes, news and more. “We’ve developed a site that gives them great potential for their brand as it stands now and is also scalable for their needs as they develop their digital retail space,” he adds.

The website was designed and developed with Larter’s digital partners, Single Entry Point and Mike Lascut.

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Saleena Groves, Account Director
Larter Marketing and Communications
email. saleenag@larter.ca
tele. 905-727-6978 ext. 233

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