October 2009

Showing off for VenaClinica.

Larter creates a new message and new look.

VenaClinica, an innovative and full service vein specialist centre with offices in North York and York Region, recently launched its new web site and print advertising campaign.

The VenaClinica identity was also refreshed to reflect the new messaging of the campaign.

Print advertising for VenaClinica. “Show off your new legs.” The key message in the campaign shows a young woman standing in line at the supermarket in short shorts, her legs on proud display. The idea promotes VenaClinica’s ability to help provide comprehensive solutions for their client’s vein issues. And ultimately, help them return their legs to a look they feel better about.

The new VenaClinica web site was directed, designed and written by Larter in conjunction with VenaClinica’s web partner, Mouth Media. The site includes flash, FAQ’s, the ability to ask the doctor direct questions and set up an appointment.

“Creating both big brand messages and tactical components of the campaign really allows us to see that the idea gets delivered,” says Chris Pope, Senior Account Director at Larter. “It gives us the unique ability to help our clients connect and truly interact with their customers.”

Contact

Brian Larter, President & CEO
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Rob Worling, Creative Director
email. rworling@larter.ca
tele. 905-727-6978 ext. 239

Chris Pope, Senior Account Director
email. cpope@larter.ca
tele. 905-727-6978 ext. 236

 

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