November 2009

Mister Transmission shifts gears by choosing Larter.

Agency review tips in Larter’s favour.

Larter Marketing and Communications is proud to announce that it has won the Mister Transmission Agency of Record brand after an agency review.

The work includes all Mister Transmission’s marketing and advertising across Canada and commences immediately. With head office in Richmond Hill, Mister Transmission has over 80 Franchised dealers nationally.

“We’re looking forward to working with a great new partner in Larter,” says Randy Moore, President and CEO at Mister Transmission. “They fit perfectly with what we want to accomplish over the next few years leading up to our 50th anniversary in 2013, and their experience with multiple dealer and franchise operations will be invaluable to the process,” he continues.

Mister Transmission maintains and repairs transmissions for all makes and models of cars and trucks. In a sea of choice where more automotive service centres are adding multiple service capacity, Mister Transmission has built their name on specialized transmission work. They are the number one consumer recalled brand in the transmission category.

“We are thrilled to be the chosen agency,” says Brian Larter, President and CEO of Larter Marketing and Communications. He adds, “we bring a complete business marketing strategy that runs along the full range of relationships that Mister Transmission has. They have an incredibly powerful brand and our goal is to connect and leverage it up and down their enterprise. We look forward to working on the brand”.

Larter Marketing and Communications is a full service, GTA-based agency with extensive experience in all aspects of brand development across both traditional and new media.

Contact

Brian Larter, President & CEO
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

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