What does the Media say? Does it matter? Oh yes it does.
At Larter we believe News/Public/Press Relations are an incredibly powerful communications tool. Both on its own or combined with other media, it can deliver key information about your business or your brand.
But the beauty of PR is that it’s different from other media. Press information is absorbed, understood and believed in ways other media just can’t achieve. Where advertising provides visibility, PR offers credibility.
Coverage in general media or the media of your specific industry gives your brand status and third party endorsement that you can’t get anywhere else.
In today’s digital domain, this published content travels organically and builds equity for your brand. And isn’t that what it’s all about.