Oct. 2010

Nissan Dealers Join Forces with Larter.

12 Nissan dealers in and around the GTA have banded together.

Larter Marketing and Communications is proud to announce that it has recently been named Agency of Record for a group of Nissan dealers in the GTA.

The competition for AOR status took place over the summer and the first promotion will break late this fall.

“We are thrilled to have been chosen to work with this group,” says Brian Larter, President and CEO of Larter Marketing and Communications. “This is a smart group of owners who pool both their knowledge of the marketplace and their resources,” he adds.

Larter proposed calling the group the Nissan Excel dealers, which is the name you will see and hear in the coming days. The first promotion that Larter created is just about to break in print, on radio and through a micro-site to drive traffic to dealers.

The promotion, the Nissan Excel Event, incorporates both a national financial offer and added value that’s exclusive to these specific Nissan dealers.

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Saleena Groves, Account Director
Larter Marketing and Communications
email. saleenag@larter.ca
tele. 905-727-6978 ext. 233

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