Polo for Heart
print, radio, web site, posters, direct mail, outdoor and email
In an integrated advertising and online campaign for Polo for Heart, Larter Marketing and Communications is taking a light-hearted approach to attract attention to its annual 3-day polo event.
The campaign includes print, radio, web site, posters, direct mail, outdoor and email marketing all over York Region and the GTA. The creative features a fancy lapdog – possibly Paris Hilton’s? A woman with tiara – possibly Royalty? A mysterious woman in Mardi Gras mask?
Corporations and individuals from all over the area help Polo for Heart financially and by donating their time and resources to help make this event happen every year. Proceeds of Polo for Heart go to Southlake Regional Health Centre Foundation and Heart and Stroke Foundation.
