September 2009

Larter creates moving billboards for Mayhew.

Moving right along.

Larter Marketing and Communications recent work for Mayhew, one of Markham’s hottest workplace design companies, takes elements from their existing brand identity and with a few modifications, creates a campaign for their fleet of trucks.

Larter chose from a series of illustrations that were part of Mayhew’s brand platform and modified them to work on multiple trucks.

The overall result creates a series of moving billboards that support the Mayhew position in the industry: “Ingenuity that works for you.”

“We have an image as an innovator in the industry but our fleet, one of the largest, most visible points of contact for our brand needed to be brought up to speed,” says Maurice Benatar, Marketing & Communications Director at Mayhew.

“The new work builds on the existing Mayhew brand imagery,” says Marilyn Karamaritis, Associate Creative Director at Larter. “We looked at how Mayhew positions their brand and then chose the most representational images from their existing inventory of illustrations. With a few adaptations for outdoor design, we created a series of messages on large and small trucks.” She continues.

The fleet of trucks, with its imagery and series of messages, now promotes Mayhew in much the same way as their other marketing efforts.

“We’re very happy with the results of this work,” adds Benatar of Mayhew. And of course, Larter is happy to have had the opportunity to take the Mayhew brand on the road.

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