May 2009

Everyone’s Invited to Polo

Larter helps Polo for Heart reach out and grow new traffic.

In a new integrated advertising and online campaign for Polo for Heart, Larter Marketing and Communications is taking a light-hearted approach to attract attention to its annual 3-day Polo event. The creative features a fancy lapdog – possibly Paris Hilton’s?  A woman with tiara – possibly Royalty?  A mysterious woman in Mardi Gras mask?

Several posters created for the campaign.

The different ads poke fun at traditional perceptions of who goes to polo. The reality is that people from all walks of life attend the event. An event positioned as an affordable few hours of incredibly unique fun and entertainment. Big name Celebs have been invited and a few surprises are slated to show up.

The campaign includes print, radio, web site, posters, direct mail, outdoor and email marketing all over York Region and the GTA.

One of several outbound emails.

Corporations and individuals from all over the area help Polo for Heart financially and by donating their time and resources to help make this event happen every year.

As Featured in Marketing Magazine.
Click here for Marketing Magazine's PACE Polo for Heart article.

For more information contact;

Brian Larter, President & CEO
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Rob Worling, Creative Director
email. rworling@larter.ca
tele. 905-727-6978 ext. 239

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