Larter
News at Larter
February 2010
Reinventing the Spectra Aluminum brand.
Larter develops a new look, brand message and multiple touchpoints.
In a newly created integrated campaign, Larter reinvents the Spectra Aluminum brand from the core up.
The new logo carries elements forward from the existing identity and builds a distinctive, colourful look that supports the new tag line …”The Art of Aluminum.” A complete identity package, everything from stationary to email signature was created for Spectra.
Innovation poster, one of four key brand messages
As part of a brand campaign positioning Spectra as the innovative leader in the Aluminum extrusion category, Larter developed four distinct messages about the company.
web site created to reflect the new brand and messaging
The web site re-design with our partners at Tree Frog Interactive. The site highlights the four main pillars of the new brand. Innovation, quality, service and the environment. As well as promoting Spectra’s most powerful brand attributes, the site holds content that is easy to navigate and provides optimal search results. Spectra Aluminum offers a full spectrum (pun intentional) of single source aluminum extrusion and finishing services. With an outstanding record of quality and service, they offer the ability to create almost anything their customers want.
For more information contact:
Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222
Chris Pope, Senior Account Director
Larter Marketing and Communications
email. cpope@larter.ca
tele. 905-727-6978 ext. 236
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