Scotts
Advertising, Design
Scotts is the leading brand of lawn care products in North America. Scotts products are sold in virtually thousands of retail locations across Canada from independent nurseries to big box stores and mass merchants. Scotts needed to deliver timely training to retail staff in their top retailers. The goal was to teach retail staff the brand benefits that distinguish Scotts from the competition. The answer came in an internet based training program that delivered information via a medium that was fast, versatile and very comfortable for the predominantly young retail staff. This was supported with an incentive program and in-store pocket manual that ensured the staff had a constant reminder of the Scotts advantage.
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