January 2010

Larter goes into Space.

Work for United Space Alliance highlights 2009.

Having recently completed work for United Space Alliance, Larter managed to plant two feet firmly (even though metaphorically) on the Space Shuttle, on the International Space Station and got a little closer to many of the stars beyond.

The work concentrated on promoting United Space Alliance to both NASA, US government and to its own 10,000 employees as well as the value of space exploration to the public.

Larter Marketing and Communications’ work for the primary Space Shuttle supplier to NASA at the Kennedy Space Centre in Florida – United Space Alliance (USA) includes a full-page ad in the Washington Post celebrating Obama’s inauguration and multiple print and digital campaigns for the recent Space Shuttle launches, including the historic mission to repair and refurbish the Hubble Space Telescope.

“Having the Larter group as a member of our mission team gave us the fresh creative edge we needed to promote what many have come to take for granted in more compelling, but relevant ways,” said Jeffrey Carr, USA’s Executive Director of Communications.

“It was an honour doing work for this client,” says Brian Larter. “Every once in a while I had to pinch myself,” he continues.

United Space Alliance’s work for NASA includes ground operations and vehicle processing as well as planning, training and flight control for its human space flight programs including the Space Shuttle launches and the International Space Station.

The majority of Larter’s work was based on the specifics of each Space Shuttle mission. The advertising and on-line components outline the overall value of human space travel and acknowledge the accomplishments of each particular mission.

For what was known as STS-125, the Space Shuttle Mission to repair and refurbish the Hubble Space Station, Larter used real time photography taken by NASA astronauts and placed those images in a series of print ads the next day. “It was like we were up there with them every step of the way,” says an exuberant Mr. Larter. With the high-points of the mission already mapped out, the ads were basically pre-written. The daily photographs taken by the crew of the Space Shuttle were posted to a USA website where Larter simply evaluated each image for use in an ad the following day. The net result of the campaign promoted the invaluable role of the Space Shuttle to the space program and USA in its supporting role to the success of the historic Hubble mission – as it happened.

“This is definitely one of the high points of the past year,” adds Larter. “Not many people get this close to the Space Program, the innovation and vision of the future that goes with it,” he adds.

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Chris Pope, Senior Account Director
Larter Marketing and Communications
email. cpope@larter.ca
tele. 905-727-6978 ext. 236

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