Unilock
Advertising, Design, News Relations, Video
For the summer of 2008 Larter took Unilock in a new direction. Traditonal paver marketing includes a shot of a finished backyard without any distinction between brands. Instead Larter created a campaign based on isolating the unique elements that only Unilock can create. Treated more like home fashion accessories, each image pays homage to the designs of the paving stones and structures they create.