Feb. 2012

Larter gets “happy” with a Full House

Full House Franchise Systems Limited, Howard Johnson Canada, Knights Inn Canada and Preferred Alliance Group now all under one roof at Larter Marketing and Communications

Larter Marketing and Communications is proud to announce that it has recently been named Agency of Record for Full House Franchise Systems Limited. This includes all four of Full House’s brands: Full House Franchise Systems Limited, Howard Johnson Canada, Knights Inn Canada and the Preferred Alliance Group.

Projects are already underway for the “go happy. go hojo” campaign for the Howard Johnson brand, making branding and communications even more relevant to the Canadian market.

“This is a wonderful opportunity for us,” says Saleena Groves, Account Director at Larter Marketing and Communications. “Strategically, there’s already a lot of equity in their brands, and we look forward to strengthening their heritage, and looking at different opportunities to reach out to the different target groups across Full House’s brand portfolio.”

Glen Blake, President and CEO, Full House Franchise Systems Limited, says, “We were searching for a team with category experience, but also a team to bring experience and new ideas from other areas of the marketing world. And we found it in Larter Marketing and Communications.”

Larter will be developing strategy and branding across all media, traditional and non-traditional, looking at new ways to refresh the value proposition for the entire operation.

“We are beyond ‘happy’ about this new venture with Full House Franchise Systems Limited,” says Brian Larter, President and CEO of Larter Marketing and Communications. “Howard Johnson Canada is a smart and successful operation - this is about how to optimize all four brands. We’re looking forward to a long-term partnership.”

For more information contact:

Brian Larter, President & CEO
Larter Marketing and Communications
email. bwlarter@larter.ca
tele. 905-727-6978 ext. 222

Saleena Groves, Account Director
Larter Marketing and Communications
email. saleenag@larter.ca
tele. 905-727-6978 ext. 233

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